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Posts Tagged ‘web standards’

Logo design and development has an extremely important impact on your business identification and marketing elements.  Logo’s that we consistently see on a regular basis, software, soda, clothing and more can sometimes be identified without even seeing the name of the product.  Just seeing the Nike’s swoop from a great distance automatically identifies the company and it’s simple but versatile and can be identified with or without the Nike word next to it. This is what they call an Illustrative Logo.  Just as Nike is a symbol, Coke’s logo is actually a font designed logo, that is not only identifiable, but at the same time, readable. The third type of logo is an Illustrated logo, which is an illustrated version of what you do. An example of that would be Burger King in which the logo is identified as a hamburger.

A good rule of thumb to keep in mind in developing a logo for a new or even established business is that if your font is included in the design that it is readable in all sizes.  From billboard to an address label, it needs to be legible and identifiable.

If using shadow elements, gradients of colors or 3D effects, keep in mind that the more that elements you ad to that, the harder it is to size it and continue to make it a visibly appealing logo.  If too small, giving an option of a flattened and more simplistic image is an option as well, as long as you remain consistent with it’s layout. Offering black and white options can and will be extremely helpful as well.  Faxes and carbon copies of logos that are too complex make the copies and faxes difficult to read or identify.

When you are looking for a logo to be designed, developing for print first is always recommended.  Once you have decided on the layout and color scheme it is much easier to be able to give it the web standards which are not as restrictive.  Color elements, in order to remain consistent should be discussed from a Pantone color number.  Once you have decided on those elements, your graphic artist can convert to a lower resolution image for your website and even give it a more flashy feel should you require it.

Remember when hiring a graphic designer to develop your logo that it is essentially what you see in your minds eye that is important, but they should be able to give you tips, tricks and standards so that your logo is not only effective in printing and publishing but in web design as well.  Keep it simple and then build on that until you have something that you feel represents your company.  Your designer should be able to work with you and ideas to develop the most effective way to visually represent your company.