Posts Tagged ‘font type’
Rules of Typesetting
Typesetting has always had a standard in which most typists adhere to and have eagle-eye training to watch for. Most of these elements can be addressed prior to giving over the text for typesetting and editing making the typesetter’s job much easier, quicker and more effective as they can essentially watch for other things that are just as important. Keep these rules in mind when starting your project.
Tags: consistency, double spacing, font type, justification, punctuation, typesetter, word processors- When using spaces, use one space after the period. People from old school typewriters have had it ingrained into their brain for years that double spacing after a period or any other punctuation at the end of the sentence is needed. With computers though, there is no need to compensate for spacing with the font typeface
- Computers and word processors of our time period give us much more versatility to our spacing and using hard returns for paragraph breaks are completely unnecessary. Let the software do the spacing for you.
- Fewer fonts the better. The rule of thumb should be to keep your font type down to two, maximum. This provides for easier reading, easier on the eyes and more consistency.
- Find out if your newsletter should have full justification or left read. Full justification of text is considered more formal than left-justified so depending on your target audience and your intentions will depend on which one you might wish to use.
- Centering text is used sparingly and in very few areas does it work well. Using it with short lines or with your headings is a good place to start.
- Line balance is important as providing squished text on one line but space leading that is larger on another line below it is bad form. There are many ways to play with settings in software so that you can show good balance and structure to the text at hand.
- Cap usages has been overdone. Using full caps on a line of text can be determined as ‘yelling’ from behind your keyboard. Use caps appropriately and you will get your point across just as well as if you had capped the whole line of text.
- Punctuation is always something that you should elementally use properly. Use of proper punctuation can make a whole sentence change meaning or essentially make it easier reading. Make sure your comma’s, quotes and other elements are used appropriately and consistently.
Using the eight rules of thumb when initially sending a file to your typesetter or editor will make them much happier. It makes their job easier and essentially provides an excellent starting point for a perfect newsletter and project.