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Posts Tagged ‘company newsletter’

Newsletters offer readers the ideal way of getting up to date news by just skimming over the headlines, but also give good in depth information for those who have a moment to sit down and read into it further.  There are 12 key elements of a newsletter that should be incorporated into all newsletters.

Nameplate

• This is like your banner at the top of your website.  It should give not only the name of the newsletter, bu a publication date, volume information and possibly the company logo.

Body

• This is where the bulk of your text is.  Information and stories that are pertinent to your demographic.

Table of Contents

• No matter how small or how large your newsletter is, it is always good to have a small area to place a list of articles and where they can be found.

Masthead

• This particular element falls at the top of the page, normally the second page on and can include the page number as well as the publication date and volume information that is also listed in the nameplate area.

Headlines & Titles

• There are 6 types of headlines or titles that are elementally used,  Headline, Kicker, Deck, Subhead, Running Head and Continuation Heads. We will elaborate on these in an up and coming post.

Page Numbers

• I think self explanatory, however, make sure they are visual and easy to spot.

Byline

• Contains writer/author information.  It is crucial to give credit where credit is due.

Continuation Lines

• Jumplines are used when an article continues several pages over.  For instance, “…continued on page 4.”  This helps the reader follow the story to the appropriate page.
• Continuation Heads are used to identify where the story is continued to.  Both of these act as way to help the reader find their place in the article and in the newsletter.

End Signs

• As important as continuation indicators are needed it is always sensible to put into place an end sign.  These are a line, dash or bullet that will show the reader they have reached the end of the written article.

Pull Quotes

• These can be used when identifying quoted information that is important to the story.  Usually written boldly or in a larger typeface so that it can be found and the eye is drawn to it for interest sake.

Photos/Illustrations

• Most newsletters contain some type of visual representation.  There are two elements that help the reader identify the image and relate it to the story.  The mug shot, a head/shoulder picture of a person and any clipart such as graphs and tables should be accompanied by a caption.  Captions provide crucial information to tie the image to the article.

Mailing Panel

• With technology today, this is not always needed for the delivery of your newsletter, but planning for the newsletter to be mailed through the US Postal service requires there to be a space for not only the postage, but for addresses and return address labels to be used. To find out what the standards are, visit the USPS.com and locate the dimensions for cost of postage and for the requirements for addressing it.

Planning to incorporate and utilize these elements in your newsletter will give you positive results and feed back. Consistency and a good typsesetter alone with a great editing staff will provide you with an archive of information, an excellent way to keep in touch with your clients and staff as wel as educating new users and clients to your business.  Good news is always great news.

In light of our expertise and expansion of services we are offering specialized services for all of our clients.

If you currently have a newsletter, website with regular content updates, blogs, editorials or newsreleases that need that extra pair of eyes and or just want a new look of your company newsletter, email marketing campaign or too busy to update things on your we can now help you with that.

Please contact us with your needs and we will give you a custom quote that will fit your budget.

Also, keep in mind, if you have already gotten a quote from another, let us know.  We will do our best to meet or beat it!

PRIVACY STATEMENT
(We will never sell your personal information for any purpose.)

Your privacy is important to Pro Typists .  This privacy statement provides information about the personal information that Pro Typists  collects, and the ways in which Pro Typists  uses that personal information.

Personal information collection

Pro Typists  may collect and use the following kinds of personal information:

• Client Name
• Client Mailing Address
• Client Email Address
• Client Phone Number and
• Client Billing Information

Using personal information

Pro Typists  may use your personal information to:

• administer this website;
• personalize the website for you;
• enable your access to and use of the website services;
• send to you products that you purchase;
• supply to you services that you purchase;
• send you statements and invoices;
• collect payments from you; and
• send you marketing communications.

Where Pro Typists discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement.

In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, Pro Typists  may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

Securing your data

Pro Typists will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

Pro Typists will store all the personal information you provide on its secure servers.

[Information relating to electronic transactions entered into via this website will be protected by encryption technology.]

Cross-border data transfers

Information that Pro Typists collects may be stored and processed in and transferred between any of the countries in which Pro Typists operates to enable the use of the information in accordance with this privacy policy.

[In addition, personal information that you submit for publication on the website will be published on the Internet and may be available around the world.]

You agree to such cross-border transfers of personal information.

Updating this statement

Pro Typists  may update this privacy policy by posting a new version on this website.

You should check this page occasionally to ensure you are familiar with any changes.

Other websites

This website contains links to other websites.

Pro Typists is not responsible for the privacy policies or practices of any third party.

Contact Pro Typists

If you have any questions about this privacy policy or Pro Typists treatment of your personal information, please write to:

• by email to support@protypists.com or
• by USPS to 6050 Stetson Hills Blvd. Suite 217 COS, CO 80923.

This privacy statement

This privacy statement is based on a precedent created by employmentlawcontracts.co.uk and published by freenetlaw.com.

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