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Acronyms run rampant in the realm of the Internet. LOL stands for ‘laughing out loud’ and BRB means ‘be right back.’  Those are pretty common in the words of Internet users of today.  However, there are a few elements in which not many know and can actually be extremely confusing to those who need the services.  Today, I felt it necessary to educate you as to what each one represents and what you can expect from both.

SEO: Search Engine Optimization

SEO specialists will inevitably find your technical flaws in your website that may keep you from getting some of the exposure you want by being so tucked away in the Search Engines that your site doesn’t do what it was supposed to do.  They can identify problem areas that come with design, layout, text and other elements that may be seen as abuse by search engines when they send the spiders to your site.  These elements may not be seen as important to you, but to obtain data to index your site properly and put you ahead of your competition, this can be ultimately the first step to making your site successful.

SEM: Search Engine Marketing

SEM guru’s are individuals who know how to elementally take your content and use tools such as Google AdWords, Ad Campaigns, and Pay-Per-Click sites that implement an ad or blurb that will identify what you are selling based on what you are paying for.  These can run costly and therefore are not as popular with smaller businesses or individuals. The always almost require an investment of some type and as all paid advertising, may not produce the results you were hoping for. 

Both of these elements work better when used together, however, we also agree that SEO can work quite effectively on it’s own, but SEM truly should have elements of SEO working with it to provide it with better results and customer that are content with the information they receive enticing them to purchase or use your services.