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Archive for the ‘Website Services’ Category

Acronyms run rampant in the realm of the Internet. LOL stands for ‘laughing out loud’ and BRB means ‘be right back.’  Those are pretty common in the words of Internet users of today.  However, there are a few elements in which not many know and can actually be extremely confusing to those who need the services.  Today, I felt it necessary to educate you as to what each one represents and what you can expect from both.

SEO: Search Engine Optimization

SEO specialists will inevitably find your technical flaws in your website that may keep you from getting some of the exposure you want by being so tucked away in the Search Engines that your site doesn’t do what it was supposed to do.  They can identify problem areas that come with design, layout, text and other elements that may be seen as abuse by search engines when they send the spiders to your site.  These elements may not be seen as important to you, but to obtain data to index your site properly and put you ahead of your competition, this can be ultimately the first step to making your site successful.

SEM: Search Engine Marketing

SEM guru’s are individuals who know how to elementally take your content and use tools such as Google AdWords, Ad Campaigns, and Pay-Per-Click sites that implement an ad or blurb that will identify what you are selling based on what you are paying for.  These can run costly and therefore are not as popular with smaller businesses or individuals. The always almost require an investment of some type and as all paid advertising, may not produce the results you were hoping for. 

Both of these elements work better when used together, however, we also agree that SEO can work quite effectively on it’s own, but SEM truly should have elements of SEO working with it to provide it with better results and customer that are content with the information they receive enticing them to purchase or use your services.

A good graphic artist can sit down and explain to you where the differences between graphic design for print and graphic design for web viewing is drastically different from one another.   People outside the industry are never quite sure of what they are, so in order to be able to educate you in that difference, we thought that we would help define the differences for you so that it is more easily understood.

In Print:

• High resolution photos are preferred (300 DPI or higher)  for print, providing a clear image;
• CMYK (short for cyan, magenta, yellow, and key (black)) is the 4 color process in which all printing is done;
• Fonts used are more varied and ultimately more to choose from;
• Digital file formats are predominately built in EPS, AI, PDF and a few other standard file formats for ease of conversion;
• Vector images for logos and other line art is ideal so that distortion and pixelation is kept to a minimum when re-sizing image

In Web:

• Lower resolution images recommended (72 DPI) and sizing kept to smaller pixel sizes;
• RGB (short for red, green and blue) is the 3 color process in which website graphics are generated;
• Font for web design is limited to standard fonts.  Additional fonts that are not embedded into the image itself will revert back to the next best substitution should you want to use a fancy type face through out your website;
• Images file formats are limited to .jpg, .gif, .png saved at a lower quality to save bandwidth;
• Image should be saved at the same size as the final layout size to save on load time.

These are the main and most important differences for graphics used in both areas. If your graphic artist uses your images in printing, they most certainly can be downsized without trouble to be used on a web site, however, increasing the size of a photo that is already small or upgrading the quality normally will distort the image and make it pixelated and fuzzy.

Keep this in mind when you are taking pictures or finding images to use for your site. It will definitely make the image more versatile and usable over different aspects of your projects.

We have decided to open up this update session for our readers who have questions about services that we provide.  Even if you are not a current client, or utilize another service, we are open to taking questions or thoughts about transcribing services, typesetting, graphics, virtual administration services, web design, Internet marketing or proof reading.

We welcome and are open to addressing these concerns and questions because if you have them, ultimately you are probably not the only one.

Just click “Comments” below and drop us a line!

You mean they are two separate entities? YES, they are!

What most people have begun to do is to lump the Web industry careers into one lump.  Designers,  developers and marketers all have their strengths in the industry and it all involves the Internet elements of your site.  Be sure you understand the differences of what your web master/mistress is actually categorized as.

Web Designer:  These individuals have a strong understanding of layout, navigation elements, website visual standards, website loading times and new design techniques to keep your site visually appealing and functional for the viewer.  Most designers have a great strength in layout but only some if very little developer background.

Designers also have a tendency to implement big no-no’s that are frowned upon by the optimization and marketing industry.  Too many of these items can end up getting you by passed by the crucial search engines that would get you the very business that you are trying to gain. Getting your site designed and getting it functional and smiled upon by the search engines CAN be done, but keep in mind, most designers may not know the rules of optimization.

Website Developers:  Very technically derived industry that deals with a great deal of those wonderful scripts and code that sit in the background of a site.  Predominately any site that is running an e-commerce or interactive database in the background requires the code that developers can dream up in their sleep and often do. Database, or what they call dynamic sites, are very common as stores go online, dating sites become very interactive and the demand for Internet based scripts that do certain things continue to be on the rise.  However, what we find is that because these are ‘code’ and ‘number’ people, little artistic creativity and user ends skills are required or used to help put that information in a readable format that the rest of us can appreciate and read. The end result that it works and provides the queries and required data when it’s called for is what they are concerned about.

Marketing and SEO: SEO, stands for Search Engine Optimization.  SEO and website marketing people are two different cookies as well, but for this instance, we will speak of them in a group together.  They are the ones who make sure that the search engine guidelines, link reciprocation and quality link exchanges will help drive the traffic to your site.  If a site sits idle and is unable to be found because of it’s lack of exposure, it ceases to be what is needed for your business and is a waste.  In most cases you will find that most designers are now being heavily involved with the marketing aspect and building sites that are ultimately optimized for the best possible placement.  However, because it is extremely difficult to remain up to date with these skills as the guidelines are constantly changing and updating with technology.

The excellent part about having this knowledge is knowing that there are many people that can be involved with your site to make it the most profitable and functional.  ProTypists.com employs only the most educated of these industries to assure you that when you need your website, we provide it with the ultimate of skills and with the utmost care.